(Image source: pexels.com) Marketing your retail business is crucial to get the word out to customers, as what use is a good product if customers are not aware of it? While ads and flyers are some of the staple methods, there are many other ways that can provide you with good exposure, drawing your target market from multiple sources. To get you started off, here are 4 ways that you can look at when thinking of your marketing strategy.
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- Give an irresistible offer
Offering customers a good promotion is a great way to get customers to notice you, as it gives them more value for their money and also a reason to visit your store. However, ensure that your promotion is worthwhile to your customers for it to be effective. Change it up and offer promotions that would perk your customer’s interest, rather than having standard promotions all the time as after some time, the promotion turns stale in the customer’s minds and it will no longer be as effective.
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- Customer service that enhances customer experience
Word of mouth is a powerful tool, and one of the best ways to get customers talking is to provide them with the best service you can offer. Great customer service is valued by almost anyone as it makes customers feel that you value their presence and support and are likely to reciprocate the favour.
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- Utilize trends to draw crowds
Taking advantage of current trends can be a great way to attract customers. As it is followed by a big portion of the masses, why not join in the hype as well? Trends like the current Pokemon Go shows a good example of how retailers are utilizing it to their favour. Nevertheless, be careful when it comes to following trends as many retailers would have the exact same thought, with the majority of them offering similar promotions, so if yours is not unique it may end up blending in with the rest of them and serves little impact.
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- Using social media
Utilizing social media is a well-known marketing strategy, but it is still worth mentioning. With the vast number of people using social media these days, it provides you a platform with one of the greatest reach to your audiences, giving you instant reach to keep your followers updated, interact with them personally, forging better relationships and creating a community. Decide how do you want to portray your brand story and image to them. Social media is a great tool and it is up to you to determine how to use it to your advantage and tell your story to customers. Marketing your retail business consist of a vast range of methods which will be covered in future topics, but these are a few to get you started with to give you a boost for your business. So start crafting out your strategy to bring your business to greater success!